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Analytics

Track performance, measure ROI, and optimize campaigns

Dashboard Overview

Lotivio provides real-time analytics across lead scoring, recovery campaigns, workflow performance, and revenue attribution.

Lead Metrics

Volume, conversion rates, score distribution, source performance

Campaign Analytics

Email open/click rates, SMS reply rates, AI call success metrics

Revenue Attribution

Pipeline influenced, deals closed, ROI by channel and workflow

Key Performance Indicators

METRIC

Lead Recovery Rate

BENCHMARK

18-25%

Percentage of dormant leads successfully re-engaged

METRIC

Speed-to-Lead

BENCHMARK

< 5 minutes

Average response time for new inbound leads

METRIC

Campaign Response Rate

BENCHMARK

SMS: 25-35%

Engagement rate across all outreach channels

METRIC

Pipeline Recovery Value

BENCHMARK

$35-60K/month

Revenue opportunity generated from re-activated pipeline

Custom Reports & Exports

Report Builder

Create custom reports with drag-and-drop metric selection. Schedule automated exports to stakeholders.